About aFe Power

aFe Power is a distinguished leader in the high-performance aftermarket automotive industry, specializing in engineering and manufacturing superior performance products.

Their extensive catalog includes advanced intake systems, exhaust components, and throttle enhancers, catering to diverse vehicle categories from trucks to sports cars.

The Challenge

The brand is not that explainable and outdated in design resulting in confusion to potential customers and lacking marketing collaterals.

Solution

Modern Visual System

We designed a cohesive, modern visual identity specifically for social media, translating complex product data into engaging, high-impact digital graphics to simplify product selection and drive immediate recognition.

Dealer Enablement & Asset Creation

We developed a robust library of standardized, high-quality social media dealer marketing collateral ensuring every reseller had access to unified, on-brand content for immediate deployment across digital platforms.

Before

• Aesthetically dated social media graphics with inconsistent branding and low resolution.

• Disjointed product showcases and poor integration of technical information in digital formats.

• Generic or absent shareable marketing materials for the authorized dealer network's digital promotions.

After

• A unified, assertive new brand identity across social platforms that immediately resonates with performance enthusiasts and establishes digital authority.

• High-impact, optimized social media content drastically improving product understanding and encouraging engagement.

• A powerful, consistent suite of dealer-ready digital assets accelerating the brand's social presence, positioning aFe Power for scalable growth in the Performance Parts Marketing landscape.