About R-lab
R-lab Works is a specialized provider of premium automotive electronics, offering essential accessories such as high-performance dashcams, auto boards, and other cutting-edge electronic solutions designed for enhanced vehicle safety and functionality.
The Challenge
The brand suffered from dormant branding and an inevitable outdated design that failed to convey the sophistication of its electronic products. This lack of a modern, clear visual identity created a critical barrier, preventing target dealers from easily understanding and confidently selling the complex technological offerings.
Solution
Modern Design & Brand Refresh
We adopted a modern design approach to completely redesign the branding, instantly establishing a look of high-tech reliability suitable for the automotive electronics market.
Informational Dealer Collateral
We created clear, information-rich assets with detailed mockups and data visualizations, ensuring the target dealers could easily understand and accurately present the complex electronic products.
Before
• Brand visuals were static and lacked the dynamic, cutting-edge feel expected of a modern electronics company.
• Product information was fragmented and difficult for dealers to quickly internalize and translate to customers.
• The outdated design failed to generate the necessary trust associated with critical electronic devices like dashcams.
After
• A sophisticated, modern brand identity that reflects technological expertise and instills customer confidence.
• A robust suite of dealer-centric collateral that demystifies the electronic products, accelerating dealer training and sales.
• R-lab Works is now visually positioned as a leader in the fast-paced automotive electronics and accessory market.
Visualization Comparison
Below is the comparison between encountering the struggle to solving it.
Before
Confusing branding although the functionality is already optimal
After
Actual product is being displayed chiming in with the photo manipulated mockup with informational description with directive branding
Electronics Brand Revived.
Redesign clarified complex dealer information.
