About Tuff Lids
Tufflids is the Philippines' premier provider of heavy-duty, weather-resistant roller lids and concept canopies, offering pickup owners a seamless blend of "No-Drill" engineering and sophisticated cargo security.
Problem
Tuff Lids needed a brand that looked as tough as its products. I redefined their visual language. Merging off-road durability with a high-end aesthetic to capture a premium market.
Solution
Modern Visual System & Video Strategy
We launched a modern design approach using high-quality product photography and engaging, compelling video content for Facebook to significantly boost engagement rates.
Content Focus on Conversion
We strategically developed content to promote best seller bedcovers to inform and attract right customers and dealers. Providing the brand aligned banners and content creation.
Before
• Social media posts were visually generic due to lacking of essence of every content and featured low production quality.
• Marketing efforts failed to clearly communicate the unique selling points and educating viewers.
After
• Making every content are brand focused on every design to make sure the clear communication and positioning to both customers and dealers.
• An optimized social strategy created a strong digital-to-sale funnel through educating and helping sales for creating marketing materials.
Tuff Lids Before and After
Levitating Tuff Lids to its limits
Before
After
The brand has been repositioned into a premium and lifestyle brand of bedcovers for pickups.
The brand is set to a mass and common market with competitive pricing and benefits selling.
Other Web Banners
